Thursday, June 05, 2008

Signs of Hope for Locavores

Having put down locavores, it's time to toss them a bone of hope. Michelle Slatalla, one of my favorite columnists in the NY Times, has this article. If the future is California, we'll find the Internet becomes the intermediary in matching organic/local food growers with those customers who are willing to pay extra. Apparently there are already several operations going in her area.

Someone Anderson (senior moment) has written of the "long tail"--the idea that the Internet makes it possible for Netflix to have an incredible inventory of DVD's which they find people willing and able to rent. Even though the plurality of rentals are the most current and popular things, the distribution curve has a very long tail. The same thing may occur with food. Most people won't like the service Slatalla describes, but some will, just as most people don't rent "Kelly's Heroes", but a few will. (Snuck in my favorite movie.)

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